A robust mid-level program is a cornerstone of successful fundraising efforts for any nonprofit organization. Mid-level donors are a crucial bridge between an organization’s low-dollar donor base and its major contributors. These donors are giving less than a major gift, but they’re giving more than your typical annual donor. Mid-level donors are pivotal in propelling an organization toward its fundraising objectives.
To effectively engage and retain mid-level donors, it’s important to define and separate this group from other donor segments. Most mid-level programs begin by identifying one-time and reoccurring donors contributing in the $500 – $1000 range annually and analyzing their giving history alongside other relevant data points.
🔹Creating a specific program with a unique name, logo, and tailored content type can make mid-level donors feel recognized and valued.
🔹Targeted, highly personalized communication plans should be established with a focus on determining the best frequency and mode of communication for this specific segment and any sub-segments within it.
🔹Bespoke benefits, recognition, and exclusive offerings aligned with a mid-level donor’s interests and preferences can boost loyalty and engagement tremendously.
These strategies collectively contribute to building strong, lasting relationships with mid-level donors and a robust data-informed mid-level program. Once this framework is in place, maintaining regular contact to stay connected and gauge the most effective communication cadence and content is key.
Our team has extensive experience creating spectacularly successful mid-level programs from the ground up. Interested in learning more? Email [email protected] or visit www.obriengarrett.com.
